UNITED STANDARD

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UNITED STANDARD

Established in early 2015 in Milan by the art director Giorgio Di Salvo,
UNITED STANDARD is the new answer to the contemporary cultural offer as a merging point of two distinct values: aesthetics and functionality.
The UNITED STANDARD project is a streetwear line equally focused on accessories and clothing.

 

The strength of the brand lies in the technical and multifunctional features of all products, offering a collection that values the practical element,
as well as giving strong attention to the aesthetical form.

 

The brand name was chosen both in terms of a united-standard, as an expression of a contemporary collective cultural consciousness,
and of union-of-standards, as a combination of several distinct signs cant elements.

 

Starting with FW15 men's collection, UNITED STANDARD is developing a tight calendar of cultural offerings for the next collections,
ranging from fashion, music, and art.

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